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AeA MARKETING
WORKSHOP:
Download
Workshop Content (pdf file)
AeA San Diego Council
Presents:
Debunking Marketing BS (Branding and Strategy)
– A Roadmap to Building Brand Equity and Implementing Your Marketing
Strategy in a Challenging Economy.
As
a marketer do you find yourself having to do more with less?
Are your marketing initiatives simply not generating the results
you expected? Is it time to refresh your brand/marketing platform?
We can relate… attend this interactive session and learn how to
reinvigorate your branding and marketing platform to get the most out of
your marketing initiatives. With the use of a practical, real-life case
study, we will nail down the critical components of a brand map and show
you how to test their effectiveness.
You’ll leave with specific tips and tools to help you develop a
clear, consistent branding strategy to differentiate yourself and your
organization.
Discussion
topics will include:
>
Why
branding and strategy improves customer loyalty
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How
branding differs for high-tech B2B companies vs. non-tech B2C
companies
>
How
to uncover and leverage your organization’s unique capabilities
>
How
to identify and maximize the impact of the critical components of your
marketing platform
>
What
your customers want to hear to build their trust and loyalty
Workshop Leader: Paul Schwartz, CONGRUITY Marketing
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