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Answer:
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According to the survey "The Value of Reputation one eBay: A Controlled
Experiment." July 6, 2002
(see page 14 in "Don't
Just Relate - Advocate! : A Blueprint for Profit in
the Era of Customer Power,")
found that buyers bid 7.6% more for otherwise identical goods that are
listed by repeat sellers with high reputations. This demonstrates the
value of eBay's feedback system and the importance of the transparency it
creates that buyers use to assign a higher value to a reputable seller.
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