Fueling Growth Through Customer Insight ™   

MARKETING MAVEN:

Q:  Value of a Reputation on eBay - How much more do buyers bid on eBay for otherwise identical goods that are listed by repeat sellers with high reputations?

 

   a. 2%

   b. 5%

   c. 7%

   d. 10%

 

Answer:

According to the survey "The Value of Reputation one eBay: A Controlled Experiment." July 6, 2002 (see page 14 in "Don't Just Relate - Advocate! : A Blueprint for Profit in the Era of Customer Power,")  found that buyers bid 7.6% more for otherwise identical goods that are listed by repeat sellers with high reputations.  This demonstrates the value of eBay's feedback system and the importance of the transparency it creates that buyers use to assign a higher value to a reputable seller.

 

Need help crafting a customer feedback system to strengthen your customer relationships?  Please contact us to find out how CONGRUITY can help. 

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