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MARKETING MAVEN:
Q: According to a 2004 Forrester Research study what type of advertising was trusted the most by consumers?
Answer:
When asked to indicate their overall level of trust in various forms of advertising, respondents indicate the most trust goes to:
1. Recommendations from consumers 2. Brand web sites 3. Opt-in email 4. Consumer opinions posted online
1. Recommendations from consumers
2. Brand web sites
3. Opt-in email
4. Consumer opinions posted online
What are you doing to promote referrals from your existing customers?
Please contact us to find out how to measure and improve the number of promoters of your business.
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