Fueling Growth Through Customer Insight ™   

MARKETING MAVEN:

Q:  According to the 1990 study by Frederick Reichheld in the Harvard Business Review, a 5% increase in customer retention can increase profitability by what percentage?

A. 5%

B. 10%

C. 25% or greater?

 

 

Answer:

According to the study a mere 5% increase in customer retention increases an organization's profitability by 25 to 100%

 

What are you doing to increase your customer retention rate?

Please contact us to find out how to start increasing your customer retention rate. 

 

HOME  ABOUT  |  SERVICES  |  RESOURCES  |  CONTACT

 

© Copyright 2002-2007. CONGRUITY. All Rights Reserved.

Template by Interspire