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Answer:
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In a study published by Technorati in October 2005, 18% more blog readers feel
blogs are either very trustworthy or somewhat trustworthy when they are created
by an individual employee in a company versus one that is produced by a
company:
|
|
Company Blog
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Employee Blog
|
|
Very trustworthy
|
6.6%
|
17.7%
|
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Somewhat trustworthy
|
43.4%
|
60.3%
|
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Occasionally trustworthy
|
41.9%
|
18.8%
|
|
Untrustworthy |
8.2% |
3.8% |
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