CONGRUITY - Marketing Maven v5i1 | Customer Research, Retention & Loyalty

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MARKETING MAVEN:

Q1: According to the 2005 CEM Study, what percent of respondents agree that their company deserves the customer's loyalty?

a. 25%

b. 45%

c. 65%

d. 85%

Q2: Was the percent higher or lower than the answer above for B2B companies?

Answer:

Q1: According According to the study only 46.1% of the global respondents agreed that their company deserves the customer's loyalty.

Q2: Lower. According to the study only 37.7% of the B2B (business-to-business) respondents agreed that their company deserves the customer's loyalty.

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