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MARKETING MAVEN:

Q: What percent of retailers have customer ratings and reviews on their website?

a. 15%

b. 25%

c. 35%

d. 50%

Q: What percent of retailers that have customer ratings and reviews on their website find them to be effective?

a. 50%

b. 75%

c. 85%

d. 95%

Q: What percent of consumers need to consult ratings and reviews before making a purchase?

a. 30%

b. 45%

c. 60%

d. 75%

Answer:

According to Shop.org and MarketingSherpa studies, less than 26% of retailers have customer ratings and reviews, yet 96% of the retailers that do have reviews find it to be an effective or highly effective feature.

According to an eVoc Insights study, 48% of consumers need to consult reviews before making an online purchase.

See full article about product reviews

Need help gathering reviews and ratings from your customers?

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