CONGRUITY - Resources | Customer Research, Retention & Loyalty

Blog:	Check out CUSTOMER U for an additional source of insights that can come from observing and analyzing customer perceptions, attitudes, behaviors, feedback and experiences.
Brand/Marketing Guides:	Executive's Guide to Getting Started on the Social Web (pdf download). A quick-start guide to the world of social media so you can start building your personal brand online, to reap the rewards offline. External Brand Map - list of the components needed to differentiate you in your market and build a strong relationship with your customers. Email us and request a template Internal Brand Map - list of the components needed to build consistency within your company and a way to track key success measures. Email us and request a template Branding Synonyms - a list (pdf file) of synonyms to help complete your brand maps with meaningful terms.
In the News:	CONGRUITY's Work Published in Book by MIT Professor on Customer Advocacy - October, 2005
Newsletters:	5 Reasons Why You Lose Your Best Customers and Why They Don't Come Back ABC'S of Customer Retention Critical Customer Metrics - If You Don't Know These, You Don't Know Your Business Critical Customer Metrics - If You Don't Know These, You Don't Know Your Business, P II Discovering Your Top Customers - What You Need to Know - Part I Discovering Your Top Customers - What You Need to Know - Part II First Impressions Can be Everything - How to Make Them Memorable Getting Senior Executives to Talk to Customers - How to Get Started Getting the Most From Online Surveys Getting the Most From Online Surveys - Part Two How Customers Buy - Seven Key Steps How do You Know if a Customer is Still YOUR Customer? How to Uncover What Your Customers Say When You're Not Around Listening to Customers - 5 Ways to Capture Their Feedback Trust or Bust - A Memorable Model for Building Customer Loyalty Why the Golden Rule Won't Make Your Business Shine Your Customers - Why the 80/20 Rule Doesn't Work Subscribe to our newsletter by clicking here
Workshops:	CONGRUITY presented a marketing workshop for AeA on the subject of branding using a local company as a case study. » View workshop content (pdf file)